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~person:"Baumgarten, Antje"
~person:"Derqui, Belén"
~person:"Novak, Thomas P."
~subject:"India"
~subject:"Innovationsmanagement"
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Search: subject_exact:"Konsumgüterindustrie"
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Innovationsmanagement
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Baumgarten, Antje
Derqui, Belén
Novak, Thomas P.
Hoffman, Donna L.
4
Kopalle, Praveen K.
4
Bagchi, Bhaskar
3
Brown, Bruce
3
Patibandla, Murali
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European journal of innovation management
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ECONIS (ZBW)
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The virtuous cycle of trust : unveiling clues to successful innovation in the Fast Moving Consumer Goods industry
Derqui, Belén
;
Fayos, Teresa
;
Occhiocupo, Nicoletta
- In:
European journal of innovation management
25
(
2022
)
6
,
pp. 1036-1056
Persistent link: https://www.econbiz.de/10014231258
Saved in:
2
The "right" consumers for better concepts : identifying and using consumers high in emergent nature to further develop new product concepts
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
-
2010
-
Rev.
Persistent link: https://www.econbiz.de/10003971869
Saved in:
3
The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 854-865
Persistent link: https://www.econbiz.de/10008666404
Saved in:
4
The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003885303
Saved in:
5
Internationale Markteinführung neuer Produkte : Erfolgsfaktoren der Zusammenarbeit zwischen zentralen Einheiten und lokalem Produktmanagement
Baumgarten, Antje
;
Herstatt, Cornelius
- In:
Zeitschrift Führung + Organisation : ZfO
75
(
2006
)
3
,
pp. 139-147
Persistent link: https://www.econbiz.de/10003332462
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