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~person:"Baumgarth, Carsten"
~person:"Choi, Jay Pil"
~person:"Phau, Ian"
~subject:"Brand"
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Baumgarth, Carsten
Choi, Jay Pil
Phau, Ian
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Young consumers : insight and ideas for responsible marketers
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Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
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2
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
3
Brand extension as informational leverage
Choi, Jay Pil
-
1997
Persistent link: https://www.econbiz.de/10000972523
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4
Brand extension as informational leverage
Choi, Jay Pil
-
1997
Persistent link: https://www.econbiz.de/10000981479
Saved in:
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