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~person:"Baumgarth, Carsten"
~person:"Christodoulides, George"
~person:"De Chernatony, Leslie"
~person:"Farsky, Mario"
~person:"Sarkar, Abhigyan"
~subject:"Bank"
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Search: subject_exact:"Markenimage"
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44
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Baumgarth, Carsten
Christodoulides, George
De Chernatony, Leslie
Farsky, Mario
Sarkar, Abhigyan
Arora, Sangeeta
3
Buil, Isabel
3
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2
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Journal of business economics and management
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Journal of marketing management : MM
1
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
2
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
3
Brand orientation and brand values in retail banking
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1007-1029
Persistent link: https://www.econbiz.de/10010194419
Saved in:
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