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~person:"Baumgarth, Carsten"
~person:"Goller, Markus"
~person:"Kamalanabhan, T. J."
~person:"Vallaster, Christine"
~subject:"Arbeitsverhalten"
~subject:"Internal communication"
~subject:"Markenimage"
~subject:"Measurement"
~subject:"Oil industry"
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Arbeitsverhalten
Internal communication
Markenimage
Measurement
Oil industry
Internal branding
6
Interne Markenführung
6
B-to-B-Marketing
3
Business-to-business marketing
3
Work behaviour
3
Brand image
2
Interne Kommunikation
2
Brand architecture
1
Brand management
1
Corporate Social Responsibility
1
Corporate culture
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Corporate social responsibility
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Dienstleistungssektor
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Erdölindustrie
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India
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Indien
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Markenarchitektur
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Baumgarth, Carsten
Goller, Markus
Kamalanabhan, T. J.
Vallaster, Christine
Tomczak, Torsten
7
Esch, Franz-Rudolf
6
Bruhn, Manfred
3
Schmidt, Holger J.
3
Fischer, Alexander
2
Herrmann, Andreas
2
Jackson, Ulrike
2
Kernstock, Joachim
2
Krobath, Karin
2
Lindgreen, Adam
2
Schnebelen, Stefanie
2
Strödter, Kristina
2
Wentzel, Daniel
2
Wolf, Antje
2
Abratt, Russell
1
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1
Ali, Mohsin
1
Batt, Verena
1
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1
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1
Biedenbach, Thomas
1
Binu Raj, Asha
1
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1
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1
Bowden, Jana
1
Burmann, Christoph
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Du Preez, Rose
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Eichel, Verena
1
Eshaghi, Mohammad Sadegh
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Fatima, Afsheen
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1
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Hesse, Andreas
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Holzer, Matthias
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Corporate communications : an international journal
1
Innovative Markenführung und -implementierung
1
Journal of world business : JWB
1
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ECONIS (ZBW)
5
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1
The role of social interactions in building internal corporate brands : implications for sustainability
Vallaster, Christine
;
Lindgreen, Adam
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009771804
Saved in:
2
Internal corporate communication and its impact on internal branding : Perception of Indian public sector employees
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 300-322
Persistent link: https://www.econbiz.de/10009621662
Saved in:
3
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
4
Der Mitarbeiter als Marke : Brand Behaviour als Erfolgsfaktor der Markenimplementierung
Goller, Markus
;
Jedecke, Michaela
;
Mönch, Bernward
- In:
Innovative Markenführung und -implementierung
,
(pp. 311-334)
.
2011
Persistent link: https://www.econbiz.de/10009349217
Saved in:
5
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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