//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Baumgarth, Carsten"
~person:"Keller, Kevin Lane"
~person:"Septianto, Felix"
~subject:"Advertising"
~subject:"Brand image"
~subject:"Erfolgsfaktor"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Brand image
Erfolgsfaktor
Werbung
Brand management
150
Markenführung
150
Markenartikel
52
Markenimage
51
Brand
48
Consumer behaviour
44
Konsumentenverhalten
44
Markenpolitik
38
Deutschland
28
Germany
28
Marketing management
28
Marketingmanagement
28
B-to-B-Marketing
16
Business-to-business marketing
16
Advertising effects
11
Theorie
11
Theory
11
Werbewirkung
11
Luxury goods
10
Luxusgüter
10
Success factor
10
Brand architecture
9
Brand extension
9
Lieferantenmanagement
9
Markentransfer
9
Supplier relationship management
9
Beziehungsmarketing
8
Markenarchitektur
8
Marketing
8
Relationship marketing
8
Strategisches Management
8
Corporate Social Responsibility
7
Corporate reputation
7
Corporate social responsibility
7
Firmenimage
7
Unternehmenskultur
7
more ...
less ...
Online availability
All
Undetermined
31
Free
3
Type of publication
All
Article
48
Book / Working Paper
18
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
Aufsatz im Buch
8
Book section
8
Konferenzschrift
5
Reprint
5
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
3
Arbeitspapier
2
Case study
2
Fallstudie
2
Graue Literatur
2
Handbook
2
Handbuch
2
Lehrbuch
2
Non-commercial literature
2
Working Paper
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Systematic review
1
Textbook
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
54
German
16
Author
All
Baumgarth, Carsten
Keller, Kevin Lane
Septianto, Felix
Burmann, Christoph
55
Loureiro, Sandra Maria Correia
26
Melewar, T. C.
26
Huber, Frank
25
Bang, Nguyen
22
Guzman, Francisco
22
Phau, Ian
22
De Chernatony, Leslie
21
Diamantopoulos, Adamantios
20
Esch, Franz-Rudolf
20
Japutra, Arnold
20
Bruhn, Manfred
19
Foroudi, Pantea
19
Sarkar, Abhigyan
18
Sattler, Henrik
17
Han, Heesup
16
MacInnis, Deborah J.
16
Romaniuk, Jenni
16
Christodoulides, George
15
Ekinci, Yuksel
15
Khan, Imran
15
Schmidt, Holger J.
15
Bauer, Hans H.
14
Dens, Nathalie
14
Gupta, Suraksha
14
King, Ceridwyn
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
Rahman, Zillur
14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
14
Völckner, Franziska
14
Kumar, Vikas
13
Sreejesh, S.
13
Fetscherin, Marc
12
Grohmann, Bianca
12
Johnson, Lester W.
12
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
4
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Published in...
All
The journal of brand management : an international journal
5
SpringerLink / Bücher
4
Journal of business research : JBR
3
Research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapiere der Nordakademie
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of marketing and logistics
1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Der Markt : international journal of marketing
1
European journal of marketing
1
Financial Times handbook of management
1
Handbook of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
Journal of business ethics : JBE
1
Journal of business market management : jbm
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of creating value
1
Journal of the Academy of Marketing Science
1
Kultur- und Museumsmanagement
1
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
1
Marketing letters : a journal of research in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Measuring and managing brands
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Online Plus
1
more ...
less ...
Source
All
ECONIS (ZBW)
66
Showing
1
-
10
of
66
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creating value for brand practice by design research : new brand sprint as an illustrative example
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Kaibel, Cosima
- In:
Journal of creating value
9
(
2023
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10014582535
Saved in:
2
How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 63-88
Persistent link: https://www.econbiz.de/10014637572
Saved in:
3
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
4
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
5
The future of brands and
branding
: an essay on multiplicity, heterogeneity, and integration
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10012799008
Saved in:
6
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
7
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
8
The effects of competence and warmth appeals on luxury and sustainable brand advertising : the moderating role of construal level
Septianto, Felix
;
Seo, Yuri
;
Zhao, Fang
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 369-384
Persistent link: https://www.econbiz.de/10013362319
Saved in:
9
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
10
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->