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~person:"Baumgarth, Carsten"
~person:"Müller-Merbach, Heiner"
~subject:"Marketingtheorie"
~type_genre:"Book section"
~type_genre:"Nachschlagewerk"
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
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Empirische Mastertechniken
Baumgarth, Carsten
;
Eisend, Martin
;
Evanschitzky, Heiner
- In:
Empirische Mastertechniken : eine anwendungsorientierte …
,
(pp. 3-26)
.
2009
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