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~person:"Baumgarth, Carsten"
~person:"Moeran, Brian"
~type_genre:"Bibliography included"
~type_genre:"Interview"
~type_genre:"Sammelwerk"
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Creative industries : critical readings
Moeran, Brian
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2012
Persistent link: https://www.econbiz.de/10009382824
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Negotiating values in the creative industries : fairs, festivals and competitive events
Moeran, Brian
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2011
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1. publ.
Persistent link: https://www.econbiz.de/10009125258
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Erfolgreiche Führung von Medienmarken : Strategien für Positionierung, Markentransfers und Branding
Baumgarth, Carsten
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2004
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1. Aufl.
Persistent link: https://www.econbiz.de/10002007647
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