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~person:"Baumgarth, Carsten"
~subject:"Book publishing"
~subject:"Buchverlag"
~subject:"Mediensektor"
~subject:"Press publisher"
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Baumgarth, Carsten
Friedrichsen, Mike
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Erfolgreiche Führung von Medienmarken : Strategien für Positionierung, Markentransfers und Branding
Baumgarth, Carsten
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002007647
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