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~person:"Baumgarth, Carsten"
~subject:"Mediensektor"
~subject:"Social web"
~type_genre:"Aufsatzsammlung"
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Erfolgreiche Führung von Medienmarken : Strategien für Positionierung, Markentransfers und Branding
Baumgarth, Carsten
(
ed.
)
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2004
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1. Aufl.
Persistent link: https://www.econbiz.de/10002007647
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