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Journal of the Academy of Marketing Science
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Marketing survey research best practices : evidence and recommendations from a review of JAMS articles
Hulland, John
;
Baumgartner, Hans
;
Smith, Keith Marion
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 92-108
Persistent link: https://www.econbiz.de/10011865107
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