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~person:"Bausback, Nadine"
~person:"Ivens, Björn Sven"
~person:"Kumar, V."
~subject:"Brand image"
~subject:"Unternehmenskultur"
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Search: subject:"B-to-B-Marketing"
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Brand image
Unternehmenskultur
B-to-B-Marketing
22
Business-to-business marketing
22
Beziehungsmarketing
10
Relationship marketing
10
Lieferantenmanagement
8
Supplier relationship management
8
Business-to-Business-Marketing
5
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5
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5
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3
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Bausback, Nadine
Ivens, Björn Sven
Kumar, V.
Baumgarth, Carsten
4
Biedenbach, Galina
4
Christodoulides, George
4
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3
Glynn, Mark S.
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3
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2
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2
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2
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Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Schriften zum innovativen Marketing
1
Strategie, Marketing und Informationsmanagement
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
5
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1
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
2
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
3
Positionierung von Business-to-Business-Marken : Konzeption und empirische Analyse zur Rolle von Rationalität und Emotionalität
Bausback, Nadine
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003463237
Saved in:
4
Positionierung von Business-to-Business-Marken : Konzeption und empirische Analyse zur Rolle von Rationalität und Emotionalität
Bausback, Nadine
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515528
Saved in:
5
Beziehungsstile im Business-to-Business-Geschäft : Formen, Erfolgswirkungen und Determinanten einer Differenzierung des Beziehungsmarketing in industriellen Geschäftsbeziehungen
Ivens, Björn Sven
-
2002
Persistent link: https://www.econbiz.de/10013430018
Saved in:
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