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~person:"Bausback, Nadine"
~person:"Ivens, Björn Sven"
~person:"Kumar, V."
~subject:"Theorie"
~subject:"Unternehmenskultur"
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Search: subject:"B-to-B-Marketing"
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Theorie
Unternehmenskultur
B-to-B-Marketing
21
Business-to-business marketing
21
Beziehungsmarketing
9
Relationship marketing
9
Lieferantenmanagement
7
Supplier relationship management
7
Business-to-Business-Marketing
5
Customer value
5
Kundenwert
5
Brand management
4
Markenführung
4
Brand image
3
Markenimage
3
Markenpolitik
3
Welt
3
World
3
Behavioral economics
2
Benutzerschnittstelle
2
Beziehungsmanagement
2
Corporate culture
2
Deutschland
2
Germany
2
Kundenmanagement
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Marketing management
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Marketing theory
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Marketingmanagement
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Marketingtheorie
2
Performance measurement
2
Performance-Messung
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Theory
2
User interface
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Bausback, Nadine
Ivens, Björn Sven
Kumar, V.
Backhaus, Klaus
16
Kleinaltenkamp, Michael
16
Homburg, Christian
5
Plinke, Wulff
5
Albers, Sönke
4
Baumgarth, Carsten
4
Fließ, Sabine
4
Kliche, Mario
4
Strothmann, Karl-Heinz
4
Weiber, Rolf
4
Büschken, Joachim
3
Claßen, Matthias
3
Flory, Markus
3
Hermanns, Arnold
3
Jacob, Frank
3
Krause, Juliane
3
Marra, Andreas
3
Obloj, Tomasz
3
Voeth, Markus
3
Baaken, Thomas
2
Beckert, Walter
2
Bhaskaran, Sreekumar R.
2
Boha, Julian
2
Diehl, Hans-Jörg
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Engelhardt, Werner Hans
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Erichsson, Susann K.
2
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Fritz, Wolfgang
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2
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2
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Klöter, Ralf
2
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2
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2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Schriften zum innovativen Marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
3
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1
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
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2
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
3
Beziehungsstile im Business-to-Business-Geschäft : Formen, Erfolgswirkungen und Determinanten einer Differenzierung des Beziehungsmarketing in industriellen Geschäftsbeziehungen
Ivens, Björn Sven
-
2002
Persistent link: https://www.econbiz.de/10013430018
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