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~person:"Baxter, Stacey M."
~person:"Blackett, Tom"
~subject:"Brand management"
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Baxter, Stacey M.
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The journal of brand management : an international journal
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Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
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2
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
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Co-branding
Blackett, Tom
- In:
The definitive book of branding
,
(pp. 275-295)
.
2014
Persistent link: https://www.econbiz.de/10010417804
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