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~person:"Beasley, Fred"
~person:"Fidahic, Fedja"
~subject:"Event marketing"
~subject:"Sponsorship"
~type_genre:"Article in journal"
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Event marketing
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Motorsport
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Sponsoring
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2005-2007
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Automotive industry
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Börsenkurs
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Ereignisstudie
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Beasley, Fred
Fidahic, Fedja
DeGaris, Larry
4
Cobbs, Joe B.
3
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International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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Stock market reactions and Formula One performance
Schredelseker, Klaus
;
Fidahic, Fedja
- In:
Journal of sport management : the official journal of …
25
(
2011
)
4
,
pp. 305-313
Persistent link: https://www.econbiz.de/10009297069
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2
NASCAR fans' responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification
Levin, Aron M.
;
Beasley, Fred
;
Gilson, Richard L.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 193-204
Persistent link: https://www.econbiz.de/10003731343
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