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~person:"Beck, Christian"
~subject:"Deutschland"
~subject:"Public relations"
~subject:"Öffentlichkeitsarbeit"
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Beck, Christian
Wiedmann, Klaus-Peter
102
Hennigs, Nadine
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Gottfried Wilhelm Leibniz Universität Hannover
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ECONIS (ZBW)
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Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
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2017
Persistent link: https://www.econbiz.de/10011793376
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