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Becker, Ingo Frank
Linzmajer, Marc
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Journal of advertising : official publication of the American Academy of Advertising
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Cross-industrial user channel preferences on the path to online purchase : homogeneous, heterogeneous, or mixed?
Becker, Ingo Frank
;
Linzmajer, Marc
;
Wangenheim, Florian von
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 248-268
Persistent link: https://www.econbiz.de/10011705768
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