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~person:"Becker, Jörg"
~subject:"Computer-assisted marketing"
~type_genre:"Book section"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Glossar enthalten"
~type_genre:"Multi-volume publication"
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Data-Warehousing im CRM
Becker, Jörg
;
Knackstedt, Ralf
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 757-782)
.
2011
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