//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Becker, Jörg"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
2
Marketingmanagement
2
Beziehungsmarketing
1
Channel management
1
Conceptualization
1
Controlling
1
Distribution channel
1
Einzelhandel
1
Management control
1
Multichannel strategy
1
Multikanalvertrieb
1
Omni-channel
1
Relationship marketing
1
Retail
1
Retail trade
1
Theorie
1
Theory
1
Touchpoint
1
Vertrieb
1
Vertriebsweg
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
1
English
1
Author
All
Becker, Jörg
Kotler, Philip
88
Bruhn, Manfred
82
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
48
Sheth, Jagdish N.
42
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Wiedmann, Klaus-Peter
33
Bauer, Hans H.
32
Backhaus, Klaus
31
Becker, Jochen
30
Tomczak, Torsten
29
Vrontis, Demetris
29
Kitchen, Philip J.
28
Albers, Sönke
27
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Kuß, Alfred
26
Berndt, Ralph
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
McDonald, Malcolm
20
more ...
less ...
Published in...
All
Controlling
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
2
Strategisches Vertriebscontrolling
Becker, Jörg
-
1994
Persistent link: https://www.econbiz.de/10000412297
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->