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~person:"Becker, Wolfgang"
~person:"Schössler, Julia"
~subject:"Media economics"
~type_genre:"Collection of articles of several authors"
~type_genre:"Hochschulschrift"
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Media economics
Commercial television
2
Deutschland
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Germany
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Medienökonomik
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Privater Fernsehsender
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Betriebliche Wertschöpfung
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Competition
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Controlling
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Dienstleistungsmanagement
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Digital broadcast
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Digitaler Rundfunk
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Digitales Fernsehen
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E-commerce
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Electronic Commerce
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Fernsehmarkt
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Fernsehprogramm
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Interaktive Medien
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Management control
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Privates Fernsehen
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Becker, Wolfgang
Schössler, Julia
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Controlling deutscher TV-Sender : fernsehwirtschaftliche Grundlagen, Stand der Praxis, Weiterentwicklung
Geisler, Rainer
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001598065
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Die Digitalisierung von Fernsehprogrammen : Perspektiven für private Veranstalter
Schössler, Julia
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001530466
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