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~person:"Becker, Wolfgang"
~subject:"Media economics"
~type_genre:"Collection of articles of several authors"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Kommerzielles Fernsehen"
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Media economics
Betriebliche Wertschöpfung
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Commercial television
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Controlling
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Deutschland
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Fernsehsender
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Germany
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Management control
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Medienökonomik
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Becker, Wolfgang
Fisher, Alexander
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Geisler, Rainer
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Lin, Panlang
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Mayer, Thomas
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Mühl-Benninghaus, Wolfgang
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Neumann, Ingo
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Controlling deutscher TV-Sender : fernsehwirtschaftliche Grundlagen, Stand der Praxis, Weiterentwicklung
Geisler, Rainer
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2001
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1. Aufl.
Persistent link: https://www.econbiz.de/10001598065
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