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~person:"Beckmann, Suzanne C."
~person:"Berentzen, Johannes B."
~person:"Eurich, Johannes"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Case study"
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Beckmann, Suzanne C.
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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Innovation Sozialer Dienstleistungen : ein systematisierender Überblick auf Basis der EU-Forschungsplattform INNOSERV
Langer, Andreas
;
Eurich, Johannes
;
Güntner, Simon
-
2018
Persistent link: https://www.econbiz.de/10011826084
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Place branding : the issue of a narrowed tourism perspective
Zenker, Sebastian
;
Beckmann, Suzanne C.
- In:
Strategic marketing in tourism services
,
(pp. 63-77)
.
2012
Persistent link: https://www.econbiz.de/10009581769
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3
Otto erobert Europa : internationales Betriebstypenmarkenmanagement im Multichannel-Distanzhandel
Berentzen, Johannes B.
;
Hamann, Stefanie
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 219-242)
.
2009
Persistent link: https://www.econbiz.de/10003786570
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