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~person:"Beckmann, Uwe"
~person:"Heger, Günther"
~person:"Kwiatek, Piotr"
~person:"Wiedmann, Martin"
~subject:"Kommunikation"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Thesis"
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Kommunikation
Messe
7
Trade fair
7
Communication
3
Atmosphäre <Stimmung>
1
Belgien
1
Belgium
1
Besucherverhalten
1
Consumer behaviour
1
Deutschland
1
Deutschland (bis 1945)
1
Event marketing
1
Event-Marketing
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Fair trade
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Fairer Handel
1
France
1
Frankreich
1
Germany (until 1945)
1
Geschichte
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Geschichte 1798-1849
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Geschichte 1819-1854
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Geschichte 1835-1847
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Innovation
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Innovation management
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Innovationsmanagement
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Konsumentenverhalten
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Messe <Wirtschaft>
1
Messebeteiligung
1
Messemarketing
1
Trade fair marketing
1
Trade fair participation
1
USA
1
United States
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Verbraucherzufriedenheit
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Verkaufsausstellung
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Beckmann, Uwe
Heger, Günther
Kwiatek, Piotr
Wiedmann, Martin
Leszczynski, Grzegorz
2
Bathelt, Harald
1
Brühe, Christian
1
Esser, Ulrich
1
Kirchgeorg, Manfred
1
Kromer von Baerle, Ulrich
1
Proszowska, Anita
1
Schuldt, Nina
1
Simtion, Alexandra
1
Zielinski, Marek
1
Zieliński, Marek
1
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Springer Fachmedien Wiesbaden
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Business strategies for economies in transition : book of readings on CEE countries
1
Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
1
Research
1
Schriftenreihe der HHL Leipzig Graduate School of Management
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ECONIS (ZBW)
3
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Live Communication-Atmosphäre als Profilierungsfaktor : eine multimethodische Untersuchung der Wahrnehmung von Atmosphäre auf Publikumsmessen
Wiedmann, Martin
-
2016
Persistent link: https://www.econbiz.de/10011504871
Saved in:
2
Trade fairs exhibitors communication excellence
Kwiatek, Piotr
;
Leszczynski, Grzegorz
;
Zielinski, Marek
- In:
Business strategies for economies in transition : book …
,
(pp. 314-329)
.
2008
Persistent link: https://www.econbiz.de/10003795541
Saved in:
3
Trade fairs exhibitors communication excellence
Kwiatek, Piotr
;
Leszczynski, Grzegorz
;
Zieliński, Marek
- In:
Proceedings of the 14th Annual Conference on Marketing …
,
(pp. 130-139)
.
2006
Persistent link: https://www.econbiz.de/10003622124
Saved in:
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