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~person:"Bednall, David H. B."
~subject:"Customer value"
~subject:"IT-gestütztes Marketing"
~subject:"Marktforschung"
~subject:"Multichannel strategy"
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Bednall, David H. B.
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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Marketing research and customer analytics: interfunctional knowledge integration
Lichtenstein, Sharman
;
Bednall, David H. B.
;
Adam, Stewart
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
1
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003717535
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