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~person:"Bekmeier-Feuerhahn, Sigrid"
~person:"Mayer, Ralf U."
~subject:"Markenartikel"
~type_genre:"Bibliografie enthalten"
~type_genre:"Sammelwerk"
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Marktforschung
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Bekmeier-Feuerhahn, Sigrid
Mayer, Ralf U.
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Beiträge zum Produkt-Marketing
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Marktorientierte Markenbewertung : eine konsumenten- und unternehmensbezogene Betrachtung
Bekmeier-Feuerhahn, Sigrid
-
1998
Persistent link: https://www.econbiz.de/10000987763
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Produktpositionierung
Mayer, Ralf U.
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1984
Persistent link: https://www.econbiz.de/10000087785
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