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~person:"Bekmeier-Feuerhahn, Sigrid"
~subject:"Brand"
~type_genre:"Bibliography included"
~type_genre:"Fallstudie"
~type_genre:"Konferenzbeitrag"
~type_genre:"Statistik"
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Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
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Marktorientierte Markenbewertung : eine konsumenten- und unternehmensbezogene Betrachtung
Bekmeier-Feuerhahn, Sigrid
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1998
Persistent link: https://www.econbiz.de/10000987763
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