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~person:"Bell, Nikki"
~person:"Dekihara, Hiroyuki"
~person:"Kotz, Samuel"
~subject:"Markenführung"
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Motivation for alumni donations : a social identity perspective on the role of branding in higher education
Stephenson, Amber L.
;
Bell, Nikki
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
3
,
pp. 176-186
Persistent link: https://www.econbiz.de/10011311826
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