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~person:"Bellavance, François"
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Bellavance, François
Astous, Alain d'
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Carrillat, François A.
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European journal of marketing : EJM
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On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
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