//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bellego, Christophe"
~person:"Hennig-Thurau, Thorsten"
~subject:"Movies"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Film"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Movies
Film industry
20
Filmwirtschaft
20
Consumer behaviour
6
Film
6
Konsumentenverhalten
6
Brand management
4
Markenführung
4
Brand
3
Brand extension
3
Computerspiel
3
Deutschland
3
Germany
3
Markenartikel
3
Markentransfer
3
Social Web
3
Social web
3
Video game
3
Barter economy
2
Brand image
2
Broadcasting law
2
Celebrity endorsement
2
Celebrity-Werbung
2
Creative industries
2
Deutsch
2
Digital goods
2
Digitale Güter
2
Distribution channel
2
Empfehlungssystem
2
Fernsehprogramm
2
German
2
Internet
2
Kreativsektor
2
Markenimage
2
Motion pictures
2
Personalisierung
2
Personalization
2
Revenue management
2
Revenue-Management
2
Rundfunkrecht
2
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
4
Author
All
Bellego, Christophe
Hennig-Thurau, Thorsten
McKenzie, Jordi
3
Weinberg, Charles B.
3
Basuroy, Suman
2
Houston, Mark B.
2
Liu, Angela Xia
2
Moon, Sangkil
2
Song, Reo
2
Adermon, Adrian
1
Allen, B. J.
1
Basu, Sumanta
1
Bergquist, Kyle
1
Cha, Kyoung Cheon
1
Chakraborty, Soumyakanti
1
Chen, Haipeng
1
Chisholm, Darlene C.
1
Clement, Michel
1
Collins, Alan
1
Copland, Andrew
1
Cox, Joe
1
Craig, Lee A.
1
Cuntz, Alexander
1
De Nijs, Romain
1
Dyondi, Rashmi
1
English, James F.
1
Fava, Ana C. P.
1
Feldhaus, Fabian
1
Fogel, Joshua
1
Fowdur, Lona
1
France, Stephen L.
1
Gil, Ricard
1
Golder, Peter N.
1
Gretz, Richard T.
1
Ho, Jason
1
Ho, Jason Y. C.
1
Hofmann, Julian
1
Irimiás, Anna
1
Jha, Shishir K.
1
Kadiyali, Vrinda
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Série des documents de travail
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The unintended consequences of anti-piracy laws on markets with asymmetric piracy : the case of the French movie industry
Bellego, Christophe
;
De Nijs, Romain
-
2020
Persistent link: https://www.econbiz.de/10012237598
Saved in:
2
Pre-release consumer buzz
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011844820
Saved in:
3
Empirical generalizations on the impact of stars on the economic success of movies
Hofmann, Julian
;
Clement, Michel
;
Völckner, Franziska
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 442-461
Persistent link: https://www.econbiz.de/10011734889
Saved in:
4
Does Twitter matter? : the impact of microblogging word of mouth on consumers' adoption of new movies
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
;
Feldhaus, Fabian
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10011287121
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->