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~person:"Bellman, Steven"
~person:"Chan, Kara"
~person:"Diehl, Sandra"
~person:"Kaiser, Harry M."
~subject:"Estimation"
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Search: subject_exact:"Werbekontaktanalyse"
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Estimation
Advertising effects
83
Werbewirkung
83
Advertising
47
Werbung
46
Consumer behaviour
35
Konsumentenverhalten
35
USA
19
United States
19
Internet marketing
15
Online-Marketing
15
Fernsehwerbung
14
Television advertising
14
Deutschland
13
Germany
13
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9
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8
Internationales Marketing
8
Perception
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7
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7
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6
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6
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6
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6
Milk
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Bellman, Steven
Chan, Kara
Diehl, Sandra
Kaiser, Harry M.
Alan, Sule
6
Chesnes, Matthew
6
Drengner, Jan
6
Jin, Ginger Zhe
6
Zinman, Jonathan
6
Bauer, Hans H.
5
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5
Karlan, Dean
5
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4
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4
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4
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4
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3
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3
Huber, Frank
3
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3
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3
Schnoor, Anje
3
Terlutter, Ralf
3
Weinberg, Peter
3
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2
Benhabib, Jess
2
Bisin, Alberto
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
American journal of agricultural economics
1
International advertising and communication : current insights and empirical findings
1
NICPRE / National Institute for Commodity Promotion Research and Evaluation
1
R.B.
1
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ECONIS (ZBW)
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1
Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
Saved in:
2
Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 31-40)
.
2005
Persistent link: https://www.econbiz.de/10003353593
Saved in:
3
Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 267-277)
.
2005
Persistent link: https://www.econbiz.de/10003353829
Saved in:
4
Price and quality effects of generic advertising : the case of Norwegian salmon
Myrland, Øystein
(
contributor
);
Dong, Diansheng
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10002564979
Saved in:
5
Irreversibility in advertising-demand response functions : an application to milk
VandeKamp, Philip
;
Kaiser, Harry M.
- In:
American journal of agricultural economics
81
(
1999
)
2
,
pp. 385-396
Persistent link: https://www.econbiz.de/10001387468
Saved in:
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