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~person:"Bellman, Steven"
~person:"Chan, Kara"
~person:"Diehl, Sandra"
~subject:"Eye-tracking"
~subject:"Wahrnehmung"
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Search: subject_exact:"Werbekontaktanalyse"
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Eye-tracking
Wahrnehmung
Advertising effects
61
Werbewirkung
61
Advertising
33
Consumer behaviour
32
Konsumentenverhalten
32
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32
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Bellman, Steven
Chan, Kara
Diehl, Sandra
Rempel, Jan Eric
4
Esch, Franz-Rudolf
3
Gierl, Heribert
3
Giraldi, Janaina de Moura Engracia
3
Meng, Juan
3
Meurs, Lex van
3
Oliveira, Jorge Henrique Caldeira de
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Usman, Osly
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Valletti, Tommaso M.
3
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3
Wilson, Rick T.
3
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2
Bigné Alcañiz, J. Enrique
2
Breuer, Christoph
2
De Chernatony, Leslie
2
Franses, Philip Hans
2
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Hefti, Andreas
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Huber, Frank
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Jain, Kamal
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Kim, Soojin
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Klerkx, Mandy
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Koinig, Isabell
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Liu, Shuo
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Lourenção, Marina Toledo de Arruda
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Ng, Yu Leung
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Pan, Po-Lin
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Percy, Larry
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
European journal of marketing
1
Forschungsgruppe Konsum und Verhalten
1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
8
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
3
Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
-
2016
Persistent link: https://www.econbiz.de/10011429121
Saved in:
4
Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung
;
Chan, Kara
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
Saved in:
5
How Chinese young consumers respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
Saved in:
6
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
7
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
Saved in:
8
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
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