//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bellman, Steven"
~person:"Chan, Kara"
~person:"Eisenberg, Matthew"
~subject:"Fernsehen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekontaktanalyse"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Fernsehen
Advertising effects
43
Werbewirkung
43
Advertising
24
Consumer behaviour
23
Konsumentenverhalten
23
Werbung
23
Fernsehwerbung
15
Television advertising
15
Internet marketing
11
Online-Marketing
11
Advertising regulation
7
Hong Kong
7
Hongkong
7
Jugendliche
7
Werbebeschränkung
7
Youth
7
China
6
Gender
6
Geschlecht
6
Experiment
5
OTC pharmaceuticals
5
Perception
5
Rezeptfreies Arzneimittel
5
USA
5
United States
5
Wahrnehmung
5
Brand image
4
Brand management
4
Celebrity endorsement
4
Celebrity-Werbung
4
Markenführung
4
Markenimage
4
Gender roles
3
Television
3
Advertising effect
2
Biometrics
2
Biometrie
2
Body weight
2
Eye-tracking
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bellman, Steven
Chan, Kara
Eisenberg, Matthew
Wilbur, Kenneth C.
7
Beal, Virginia
4
Kempe, David
3
Romaniuk, Jenni
3
Xu, Linli
3
Breuer, Christoph
2
Brosius, Hans-Bernd
2
Fahr, Andreas
2
Guitart, Ivan A.
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Joo, Mingyu
2
Kaut, Verena
2
Kent, Robert J.
2
Sharp, Byron
2
Varan, Duane
2
Zhu, Yi
2
Agnew, Clark M.
1
Ahn, Dohyun
1
Avery, Rosemary J.
1
Bakshi, Madhupa
1
Barto, Michael
1
Barton, Roger
1
Bleier, Alexander
1
Boothof, Walter E.
1
Botthof, Walter E.
1
Bourreau, Marc
1
Brusco, M. J.
1
Burtch, Gordon
1
Cheong, Yunjae
1
Collins, Martin
1
Cowgill, Bo
1
Dawes, John G.
1
Deng, Yiting
1
Draganska, Michaela
1
Ellinghaus, Uwe
1
Erichson, Bernd
1
Filkov, German
1
more ...
less ...
Published in...
All
Journal of advertising research
1
Journal of business research : JBR
1
Journal of health economics
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
Saved in:
3
The impact of direct-to-costumer television and magazine advertising on antidepressant use
Avery, Rosemary J.
;
Eisenberg, Matthew
;
Simon, Kosali …
- In:
Journal of health economics
31
(
2012
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10010219986
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->