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~person:"Bellman, Steven"
~person:"Chan, Kara"
~person:"Mueller, Barbara"
~subject:"Eye-tracking"
~subject:"Wahrnehmung"
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Search: subject_exact:"Werbekontaktanalyse"
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Eye-tracking
Wahrnehmung
Advertising effects
50
Werbewirkung
50
Advertising
28
Werbung
27
Consumer behaviour
23
Konsumentenverhalten
23
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14
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Bellman, Steven
Chan, Kara
Mueller, Barbara
Rempel, Jan Eric
4
Diehl, Sandra
3
Esch, Franz-Rudolf
3
Gierl, Heribert
3
Giraldi, Janaina de Moura Engracia
3
Meng, Juan
3
Meurs, Lex van
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Oliveira, Jorge Henrique Caldeira de
3
Usman, Osly
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Valletti, Tommaso M.
3
Veiga, André
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Wilson, Rick T.
3
Bauer, Hans H.
2
Bigné Alcañiz, J. Enrique
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Breuer, Christoph
2
De Chernatony, Leslie
2
Franses, Philip Hans
2
Haley, Eric
2
Hefti, Andreas
2
Hofer, Natalie
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Huber, Frank
2
Jain, Kamal
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Kim, Soojin
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Klerkx, Mandy
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Koinig, Isabell
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Liu, Shuo
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Lourenção, Marina Toledo de Arruda
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Neumann, Marcus M.
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Ng, Yu Leung
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Nufer, Gerd
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Pan, Po-Lin
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Percy, Larry
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Rucker, Derek D.
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Rumpf, Christopher
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Saarbeck, Sebastian
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of marketing communications
1
The journal of consumer marketing
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
7
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
3
Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung
;
Chan, Kara
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
Saved in:
4
How Chinese young consumers respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
Saved in:
5
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
6
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
Saved in:
7
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
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