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~person:"Bellman, Steven"
~person:"Chan, Kara"
~subject:"Eye-tracking"
~subject:"Wahrnehmung"
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Eye-tracking
Wahrnehmung
Advertising effects
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Bellman, Steven
Chan, Kara
Rempel, Jan Eric
4
Diehl, Sandra
3
Esch, Franz-Rudolf
3
Gierl, Heribert
3
Giraldi, Janaina de Moura Engracia
3
Meng, Juan
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Meurs, Lex van
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Oliveira, Jorge Henrique Caldeira de
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Bigné Alcañiz, J. Enrique
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Huber, Frank
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Jain, Kamal
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Kim, Soojin
2
Klerkx, Mandy
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Koinig, Isabell
2
Liu, Shuo
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Lourenção, Marina Toledo de Arruda
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Mueller, Barbara
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Neumann, Marcus M.
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Nufer, Gerd
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Pan, Po-Lin
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Percy, Larry
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European journal of marketing
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Journal of business research : JBR
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Journal of marketing communications
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The journal of consumer marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
3
How Chinese young consumers respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
Saved in:
4
Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung
;
Chan, Kara
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
Saved in:
5
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
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