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~person:"Bellman, Steven"
~person:"Cheong, Yunjae"
~person:"Kaur, Harleen"
~subject:"Brand extension"
~subject:"Markentransfer"
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Brand extension
Markentransfer
Advertising effects
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Bellman, Steven
Cheong, Yunjae
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International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer marketing
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Vision : the journal of business perspective
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ECONIS (ZBW)
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How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
2
Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen
;
Pandit, Ajay
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
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3
The image management function of sponsorship : a general theoretical framework
Kim, Kihan
;
Stout, Patricia A.
;
Cheong, Yunjae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 85-111
Persistent link: https://www.econbiz.de/10009510693
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