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~person:"Bellman, Steven"
~person:"Eisend, Martin"
~person:"Wu, Linwan"
~type_genre:"Article in journal"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising effects
58
Werbewirkung
58
Advertising
35
Werbung
34
Consumer behaviour
31
Konsumentenverhalten
31
Fernsehwerbung
12
Internet marketing
12
Online-Marketing
12
Television advertising
12
Meta-Analyse
9
Meta-analysis
9
Emotion
6
Humor
6
Brand management
5
Markenführung
5
Perception
5
Psychology of advertising
5
Wahrnehmung
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Werbepsychologie
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Experiment
4
Gender
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Geschlecht
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advertising
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Brand image
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Markenimage
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USA
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United States
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advertising effectiveness
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humor
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persuasion knowledge
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Biometrics
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Biometrie
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Brand
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Celebrity endorsement
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Celebrity-Werbung
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Comparative advertising
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Cultural identity
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Article
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Article in journal
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58
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English
58
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Bellman, Steven
Eisend, Martin
Wu, Linwan
Pelsmacker, Patrick de
43
Gierl, Heribert
42
Dens, Nathalie
28
Taylor, Charles Raymond
23
Septianto, Felix
21
Reijmersdal, Eva A. van
20
Yoon, Hye Jin
19
Chang, Chingching
18
Yoon, Sukki
18
Dahlén, Micael
17
Hudders, Liselot
16
Matthes, Jörg
16
Romaniuk, Jenni
16
Stafford, Marla Royne
16
Torres, Ivonne M.
16
Phau, Ian
15
Rosengren, Sara
15
Roy, Subhadip
15
Tucker, Catherine
15
Varan, Duane
15
Muehling, Darrel D.
14
Rozendaal, Esther
14
Smit, Edith G.
14
Wilson, Rick T.
14
Choi, Yung Kyun
13
Pauwels, Koen
13
Wilbur, Kenneth C.
13
Bakir, Aysen
12
Chan, Kara
12
Evans, Nathaniel J.
12
Ford, John B.
12
Huh, Jisu
12
Ilicic, Jasmina
12
Kaiser, Harry M.
12
Kennedy, Rachel
12
Bergkvist, Lars
11
Buijzen, Moniek
11
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
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Journal of advertising : official publication of the American Academy of Advertising
8
International journal of advertising : the review of marketing communications
7
Journal of advertising research
7
Journal of marketing communications
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
2
Journal of current issues and research in advertising : JCIRA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European journal of marketing
1
Health marketing quarterly
1
International journal of internet marketing and advertising : IJIMA
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
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ECONIS (ZBW)
58
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1
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10
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58
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date (oldest first)
1
The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Kim, E.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
Saved in:
2
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
3
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
4
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
5
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
6
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
7
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
8
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
9
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
10
Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan
;
Overton, Holly
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
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