//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bellman, Steven"
~person:"Erfgen, Carsten"
~person:"Kaur, Harleen"
~subject:"Brand extension"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekontaktanalyse"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
Advertising effects
25
Werbewirkung
25
Brand management
11
Consumer behaviour
11
Fernsehwerbung
11
Konsumentenverhalten
11
Markenführung
11
Television advertising
11
Advertising
10
Brand image
9
Markenimage
9
Werbung
9
Internet marketing
8
Online-Marketing
8
Brand
6
Celebrity endorsement
6
Celebrity-Werbung
6
Markenartikel
6
Experiment
3
Markentransfer
3
Perception
3
Wahrnehmung
3
Biometrics
2
Biometrie
2
Eye-tracking
2
Fernsehen
2
Interactive media
2
Interaktive Medien
2
Media usage
2
Mediennutzung
2
Television
2
USA
2
United States
2
Video advertising
2
advertising
2
Advertising appeals
1
Advertising effectiveness
1
Attention
1
Brand Advertisement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
3
Author
All
Bellman, Steven
Erfgen, Carsten
Kaur, Harleen
Dens, Nathalie
3
Pelsmacker, Patrick de
3
Dhar, Ravi
2
Goldsmith, Kelly
2
Meyvis, Tom
2
Aggarwal, Pankaj
1
Agrawal, Nidhi
1
Bambauer-Sachse, Silke
1
Banerjee, Shubhomoy
1
Barreda-Tarrazona, Raquel
1
Canales, Pedro
1
Carter, Robert E.
1
Castillo, Vicente
1
Chang, Kyungro
1
Chen, Junsong
1
Cheong, Yunjae
1
Cohen, Justin
1
Cronley, Maria
1
Dou, Wenyu
1
Gierl, Heribert
1
Harmon-Kizer, Tracy R.
1
Hernández, Asunción
1
Hünerberg, Reinhard
1
Hüttl-Maack, Verena
1
Kardes, Frank R.
1
Kim, Jooyoung
1
Kim, Kihan
1
Kim, Taehee
1
Küster, Inés
1
Lee, Richard
1
Lockshin, Lawrence S.
1
Maheswaran, Durairaj
1
Malika, Malika
1
Mathur, Pragya
1
McGill, Ann L.
1
Pandit, Ajay
1
Puligadda, Sanjay
1
more ...
less ...
Published in...
All
Journal of business economics : JBE
1
Journal of consumer marketing
1
Vision : the journal of business perspective
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
2
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
3
Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen
;
Pandit, Ajay
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->