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~person:"Bellman, Steven"
~person:"Pelsmacker, Patrick de"
~subject:"Brand extension"
~subject:"Media usage"
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Search: subject_exact:"Werbekontaktanalyse"
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Brand extension
Media usage
Advertising effects
76
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Advertising
28
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Bellman, Steven
Pelsmacker, Patrick de
Wilbur, Kenneth C.
5
Dens, Nathalie
4
Beal, Virginia
3
Calder, Bobby J.
3
Kempe, David
3
Xu, Linli
3
Allard, M. June
2
Cheong, Yunjae
2
Dhar, Ravi
2
Eiben, Immo
2
Goldsmith, Kelly
2
Hudders, Liselot
2
Liaukonyte, Jura
2
Malthouse, Edward C.
2
Meyvis, Tom
2
Riekhof, Hans-Christian
2
Romaniuk, Jenni
2
Schäfers, Tobias
2
Silberer, Günter
2
Stewart, David W.
2
Varan, Duane
2
Abbasi, Amir Zaib
1
Aggarwal, Pankaj
1
Agrawal, Nidhi
1
Ahmed, S. M.
1
Aleksandrovs, Leonids
1
Angell, Robert J.
1
Athey, Susan
1
Bal, Anjali S.
1
Balnaves, Mark
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1
Bang, Hye Jin
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1
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International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of marketing communications
1
Marketing letters : a journal of research in marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
7
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1
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
2
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
3
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
4
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
5
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
Saved in:
6
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
7
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
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