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~person:"Bellman, Steven"
~person:"Poels, Karolien"
~subject:"Biometrie"
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Search: subject_exact:"Werbekontaktanalyse"
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Biometrie
Advertising effects
33
Werbewirkung
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Bellman, Steven
Poels, Karolien
Levine, Brian
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Varan, Duane
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
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ECONIS (ZBW)
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What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
2
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
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