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~person:"Bellman, Steven"
~person:"Poels, Karolien"
~subject:"Television"
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Search: subject_exact:"Werbekontaktanalyse"
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Television
Advertising effects
33
Werbewirkung
33
Advertising
17
Werbung
16
Consumer behaviour
13
Internet marketing
13
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13
Online-Marketing
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Bellman, Steven
Poels, Karolien
Wilbur, Kenneth C.
7
Beal, Virginia
4
Kempe, David
3
Romaniuk, Jenni
3
Xu, Linli
3
Breuer, Christoph
2
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Journal of advertising research
1
Journal of business research : JBR
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ECONIS (ZBW)
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Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
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