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~person:"Bellman, Steven"
~person:"Wu, Linwan"
~type_genre:"Article in journal"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising effects
31
Werbewirkung
31
Consumer behaviour
20
Konsumentenverhalten
20
Advertising
18
Werbung
17
Fernsehwerbung
12
Television advertising
12
Internet marketing
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Article in journal
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Bellman, Steven
Wu, Linwan
Pelsmacker, Patrick de
43
Gierl, Heribert
42
Dens, Nathalie
28
Eisend, Martin
27
Taylor, Charles Raymond
23
Septianto, Felix
21
Reijmersdal, Eva A. van
20
Yoon, Hye Jin
19
Chang, Chingching
18
Yoon, Sukki
18
Dahlén, Micael
17
Hudders, Liselot
16
Matthes, Jörg
16
Romaniuk, Jenni
16
Stafford, Marla Royne
16
Torres, Ivonne M.
16
Phau, Ian
15
Rosengren, Sara
15
Roy, Subhadip
15
Tucker, Catherine
15
Varan, Duane
15
Muehling, Darrel D.
14
Rozendaal, Esther
14
Smit, Edith G.
14
Wilson, Rick T.
14
Choi, Yung Kyun
13
Pauwels, Koen
13
Wilbur, Kenneth C.
13
Bakir, Aysen
12
Chan, Kara
12
Evans, Nathaniel J.
12
Ford, John B.
12
Huh, Jisu
12
Ilicic, Jasmina
12
Kaiser, Harry M.
12
Kennedy, Rachel
12
Bergkvist, Lars
11
Buijzen, Moniek
11
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Journal of marketing communications
7
Journal of advertising research
6
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European journal of marketing
1
Health marketing quarterly
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of global marketing
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
31
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1
The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Kim, E.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
Saved in:
2
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
3
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
4
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
5
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
6
Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan
;
Overton, Holly
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
Saved in:
7
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
8
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
9
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
10
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
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