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~person:"Bellou, Victoria"
~person:"Chen, Hsiu-Li"
~subject:"Consumer behaviour"
~subject:"Markenartikel"
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Experiential brand deployment : improving tourism brand evaluations
Chen, Hsiu-Li
;
Mathews, Shane
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
5
,
pp. 539-559
Persistent link: https://www.econbiz.de/10011701718
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