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~person:"Belz, Christian"
~person:"Cassia, Fabio"
~person:"Krause, Juliane"
~person:"Kumar, V."
~person:"Lilien, Gary L."
~source:"econis"
~subject:"Direct marketing"
~subject:"Markenführung"
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Search: subject:"B-to-B-Marketing"
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Direct marketing
Markenführung
B-to-B-Marketing
38
Business-to-business marketing
38
Beziehungsmarketing
14
Relationship marketing
14
Lieferantenmanagement
12
Supplier relationship management
12
Brand management
10
Customer value
7
Kundenwert
7
Marketing management
7
Marketingmanagement
7
Brand image
6
Markenimage
6
Marketing theory
4
Marketingtheorie
4
Salespeople
4
Selling
4
Theorie
4
Theory
4
Verkauf
4
Verkaufspersonal
4
business-to-business marketing
4
Business-to-Business-Marketing
3
Consumer behaviour
3
Direktmarketing
3
Investitionsgütermarketing
3
Konsumentenverhalten
3
Schweiz
3
Switzerland
3
B2B markets
2
Brand
2
Business-to-business
2
Customer acquisition
2
Emerging markets
2
Erfolgsfaktor
2
Experiment
2
Investitionsgüterindustrie
2
Kundenbindung
2
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German
7
English
6
Author
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Belz, Christian
Cassia, Fabio
Krause, Juliane
Kumar, V.
Lilien, Gary L.
Baumgarth, Carsten
8
Christodoulides, George
6
Binckebanck, Lars
5
Burmann, Christoph
4
Fredebeul-Krein, Tobias
4
Homburg, Christian
4
Keller, Kevin Lane
4
Pförtsch, Waldemar A.
4
Sarkar, Soumya
4
Zablah, Alex R.
4
Brown, Brian
3
Brown, Brian P.
3
Donthu, Naveen
3
Kotler, Philip
3
Krafft, Manfred
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Richter, Markus
3
Schmitt, Jens
3
Schultheiss, Björn
3
Singh, Jaywant
3
Ahlert, Martin
2
Anees-ur-Rehman, Muhammad
2
Bauer, Hans H.
2
Bausback, Nadine
2
Bellenger, Danny
2
Beverland, Michael B.
2
Biedenbach, Galina
2
Brock, Christian
2
Casidy, Riza
2
Dash, Satyabhusan
2
De Chernatony, Leslie
2
Donnevert, Tobias
2
Douven, Salima S.
2
Ermer, Beatrice
2
Ewing, Michael
2
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovatives Markenmanagement
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Management decision : MD
1
Research
1
Schriften zu Dialogmarketing 'revisited'
1
Springer eBook Collection
1
SpringerLink / Bücher
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
2
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
3
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
Saved in:
4
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
5
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
6
Mutual value creation in component co-branding relationships
Cassia, Fabio
;
Magno, Francesca
;
Ugolini, Marta
- In:
Management decision : MD
53
(
2015
)
8
,
pp. 1883-1898
Persistent link: https://www.econbiz.de/10011406980
Saved in:
7
Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
;
Krause, Juliane
-
2009
Persistent link: https://www.econbiz.de/10009665197
Saved in:
8
Identitätsbasierte Markenführung im Investitionsgüterbereich : Management und Wirkungen von Marke-Kunde-Beziehungen
Krause, Juliane
-
2013
Persistent link: https://www.econbiz.de/10009764633
Saved in:
9
Identitätsbasierte Markenführung im Investitionsgüterbereich : Management und Wirkungen von Marke-Kunde-Beziehungen
Krause, Juliane
-
2013
Zielgruppen · Dozenten und Studenten der Betriebswirtschaftslehre mit den Schwerpunkten Investitionsgütermarketing,
B-to-B-Marketing
…
Persistent link: https://www.econbiz.de/10014016661
Saved in:
10
Mehr Zeit für Kunden : Kundenkontaktpersonen entlasten und mit Dialogmarketing flankieren
Belz, Christian
;
Bucheli, Albert
;
Frei, Flavio
;
Good, Daniel
- In:
Innovationen im Kundendialog : reales Kundenverhalten …
,
(pp. 223-265)
.
2011
Persistent link: https://www.econbiz.de/10008747972
Saved in:
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