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~person:"Belz, Christian"
~person:"Cassia, Fabio"
~person:"Kumar, V."
~person:"Lilien, Gary L."
~source:"econis"
~subject:"Direct marketing"
~subject:"Markenführung"
~subject:"Selling"
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Search: subject:"B-to-B-Marketing"
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Direct marketing
Markenführung
Selling
B-to-B-Marketing
35
Business-to-business marketing
35
Lieferantenmanagement
12
Supplier relationship management
12
Beziehungsmarketing
11
Relationship marketing
11
Brand management
7
Customer value
7
Kundenwert
7
Marketing management
7
Marketingmanagement
7
Marketing theory
4
Marketingtheorie
4
Salespeople
4
Verkauf
4
Verkaufspersonal
4
business-to-business marketing
4
Brand image
3
Business-to-Business-Marketing
3
Consumer behaviour
3
Direktmarketing
3
Investitionsgütermarketing
3
Konsumentenverhalten
3
Markenimage
3
Schweiz
3
Switzerland
3
B2B markets
2
Brand
2
Business-to-business
2
Customer acquisition
2
Emerging markets
2
Erfolgsfaktor
2
Experiment
2
Kundengewinnung
2
Markenartikel
2
Performance measurement
2
Performance-Messung
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German
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Belz, Christian
Cassia, Fabio
Kumar, V.
Lilien, Gary L.
Svensson, Göran
12
Terho, Harri
9
Baumgarth, Carsten
8
Keränen, Joona
8
Christodoulides, George
7
Homburg, Christian
7
Rangarajan, Deva
7
Rodríguez, Rocío
7
Schmitz, Christian
7
Adamson, Brent
6
Agnihotri, Raj
6
Høgevold, Nils M.
6
Parvinen, Petri
6
Binckebanck, Lars
5
Høgevold, Nils
5
Johnson, Jeff S.
5
Otero-Neira, Carmen
5
Pullins, Ellen
5
Sharma, Arun
5
Zablah, Alex R.
5
Alavi, Sascha
4
Borgh, Michel van der
4
Burmann, Christoph
4
Corsaro, Daniela
4
Dingus, Rebecca
4
Donthu, Naveen
4
Fredebeul-Krein, Tobias
4
Friend, Scott B.
4
Grewal, Rajdeep
4
Itani, Omar S.
4
Keller, Kevin Lane
4
Koponen, Jonna
4
Lippold, Dirk
4
Maggioni, Isabella
4
Martin, Jennifer S.
4
Pförtsch, Waldemar A.
4
Rodriguez, Michael
4
Salonen, Anna
4
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Management decision : MD
1
Schriften zu Dialogmarketing 'revisited'
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
2
Managing ad hoc sales encounters in B2B markets
Schmitz, Christian
;
Lee, You-Cheong
;
Isenberg, Lukas
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 33-47
Persistent link: https://www.econbiz.de/10013494010
Saved in:
3
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
4
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
Saved in:
5
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
6
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
7
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
8
Mutual value creation in component co-branding relationships
Cassia, Fabio
;
Magno, Francesca
;
Ugolini, Marta
- In:
Management decision : MD
53
(
2015
)
8
,
pp. 1883-1898
Persistent link: https://www.econbiz.de/10011406980
Saved in:
9
Cross-selling performance in complex selling contexts : an examination of supervisory- and compensation-based controls
Schmitz, Christian
;
Lee, You-Cheong
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010360457
Saved in:
10
Mehr Zeit für Kunden : Kundenkontaktpersonen entlasten und mit Dialogmarketing flankieren
Belz, Christian
;
Bucheli, Albert
;
Frei, Flavio
;
Good, Daniel
- In:
Innovationen im Kundendialog : reales Kundenverhalten …
,
(pp. 223-265)
.
2011
Persistent link: https://www.econbiz.de/10008747972
Saved in:
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