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~person:"Belz, Christian"
~person:"Franses, Philip Hans"
~person:"Malhotra, Naresh K."
~person:"Meffert, Heribert"
~source:"econis"
~subject:"Marketing"
~type_genre:"Reference book"
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Belz, Christian
Franses, Philip Hans
Malhotra, Naresh K.
Meffert, Heribert
Koschnick, Wolfgang J.
14
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Fischer : 13468 : Wirtschaft
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ECONIS (ZBW)
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Lexikon der aktuellen
Marketing
-Begriffe
Meffert, Heribert
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000961681
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