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~person:"Belz, Christian"
~person:"Jacob, Frank"
~person:"Krcmar, Helmut"
~subject:"Theorie"
~type_genre:"Case study"
~type_genre:"Multi-volume publication"
~type_genre:"Sammelwerk"
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Bundling strategy
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Leistungsbündel
6
B-to-B-Marketing
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Business-to-business marketing
2
Lieferantenmanagement
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Marketing management
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Marketingmanagement
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Supplier relationship management
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Theory
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00.09.1995
1
Beschaffung
1
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1
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Belz, Christian
Jacob, Frank
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Schneider, Herfried
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Fachbuch für Marketing
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ECONIS (ZBW)
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Industrie als Dienstleister
Belz, Christian
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000968405
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2
Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
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