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~person:"Belz, Christian"
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Search: subject_exact:"Industriegütermarketing"
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B-to-B-Marketing
7
Business-to-business marketing
7
Internationales Marketing
6
Investitionsgütermarketing
6
Erfolgsfaktor
4
Brand management
2
Markenführung
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Schweiz
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Success factor
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Switzerland
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Ausbaugewerbe
1
Baunebengewerbe
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Beziehungsmarketing
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Brand
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Bundling strategy
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Business process management
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Customer value
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Direct marketing
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Direktmarketing
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Finishing trades
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Industrial goods
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Industriegüter
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Industrieprodukt
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International marketing
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Kundenwert
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Leistungsbündel
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Markenartikel
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Marketing management
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Marketingmanagement
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Physical distribution
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Prozessmanagement
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Relationship marketing
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Sales behaviour
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Salespeople
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Selling
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Verkauf
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Verkaufspersonal
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Verkaufsverhalten
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Vertrieb
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German
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English
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Belz, Christian
Kleinaltenkamp, Michael
68
Backhaus, Klaus
53
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Geiger, Ingmar
19
Henneberg, Stephan
19
Homburg, Christian
18
Lindgreen, Adam
18
Voeth, Markus
18
Jacob, Frank
17
Kowalkowski, Christian
17
Baumgarth, Carsten
16
Hofmaier, Richard
16
Plinke, Wulff
16
Sharma, Arun
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Pepels, Werner
14
Weiber, Rolf
14
Grewal, Rajdeep
13
Keränen, Joona
13
Lilien, Gary L.
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Schmitz, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Ehret, Michael
11
Kumar, V.
11
Rangarajan, Deva
11
Snehota, Ivan
11
Strothmann, Karl-Heinz
11
Ahearne, Michael
10
Anderson, James C.
10
Godefroid, Peter
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
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Thexis / Fachbericht für Marketing
3
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Berichte und Materialien aus dem Forschungsinstitut für Absatz und Handel an der Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
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ECONIS (ZBW)
9
USB Cologne (EcoSocSci)
3
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