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~person:"Belz, Frank"
~person:"Iannuzzi, Al"
~person:"Lin, Jialing"
~subject:"Brand image"
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Belz, Frank
Iannuzzi, Al
Lin, Jialing
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1
Consumer perceived green brand innovativeness and green word-of-mouth intention : the moderating role of green knowledge
Lin, Jialing
;
Huang, Yubo
;
Li, Mengyao
- In:
Total quality management & business excellence
35
(
2024
)
7/8
,
pp. 814-834
Persistent link: https://www.econbiz.de/10014549062
Saved in:
2
The positioning of green brands in enhancing their image : the mediating roles of green brand innovativeness and green perceived value
Lin, Jialing
;
Zhou, Zhimin
- In:
International journal of emerging markets
17
(
2022
)
6
,
pp. 1404-1424
Persistent link: https://www.econbiz.de/10013363257
Saved in:
3
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
4
The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
Saved in:
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