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~person:"Belz, Frank"
~person:"Kleinaltenkamp, Michael"
~person:"Zhang, Kaifu"
~subject:"Business-to-business marketing"
~subject:"Viral marketing"
~type:"book"
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Belz, Frank
Kleinaltenkamp, Michael
Zhang, Kaifu
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Fließ, Sabine
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Community leaders or entertainment workers? : incentivizing content generation in social media
Zhang, Kaifu
;
Zubcsek, Peter Pal
-
2011
Persistent link: https://www.econbiz.de/10009375629
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2
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
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