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~person:"Belz, Frank"
~person:"Kleinaltenkamp, Michael"
~person:"Zhang, Kaifu"
~subject:"Motivationstheorie"
~subject:"Viral marketing"
~type:"book"
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Community leaders or entertainment workers? : incentivizing content generation in social media
Zhang, Kaifu
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Zubcsek, Peter Pal
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2011
Persistent link: https://www.econbiz.de/10009375629
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