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~person:"Bemmaor, Albert C."
~person:"Clarence-Smith, William G."
~person:"Crombez, Christophe"
~person:"Diamantopoulos, Adamantios"
~subject:"Advertising effects"
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Estimating market-level multiplicative models of promotion effects with linearly aggregated data . a parametric approach
Bemmaor, Albert C.
;
Wagner, Udo
- In:
Econometric models in marketing
,
(pp. 165-189)
.
2002
Persistent link: https://www.econbiz.de/10001657517
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